It can be tricky to stay compliant when selling beer to a global customer base online. We spoke to Frank about how Mikkeller resolved this using Openli.
“"With an online digital presence in many countries, there is a lot of local legislation that we have to live up to, which is time-consuming and costly to research. We solved this using Openli, and are now compliant on all our digital channels." Frank Borring, Head of Digital and E-commerce
Mikkeller, a microbrewery was founded in 2006, and has since grown to 49 locations globally, and a webshop where they sell beer to customers around the world.
With an online presence in so many different countries, ensuring compliance can be a challenge as they must meet the requirements for collecting, storing, and managing personal information depending on where the customer is based. Although some general rules apply, compliance laws differ from country to country, and so researching this is time-consuming and costly.
By implementing Openli, they have been able to ensure compliance in the consents they collect quickly, everywhere.
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