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Join the CommunityJoin us for an engaging and interactive roundtable led by Emily Sheen, Head of Privacy at Trax Retail Group, where Emily will work through a real - world privacy scenario and build a Privacy Impact Assessment (PIA) together.
In this session, we’ll explore a case study where a company aims to profile shoppers to deliver targeted ads, personalized content, and dynamic pricing based on user engagement. Together, we’ll tackle key privacy considerations, including:
Lawful basis – EU ‘legitimate interest’ vs ‘consent’ and a US ‘opt-out’/’opt-in’
Transparency – ensuring users understand how their data is used
Children & minors – special considerations for underage users
Geolocation tracking – compliance challenges and risks
Dynamic & surveillance pricing – implications of recent FTC guidance
And more!
This hands-on session is perfect for privacy professionals looking to sharpen their skills and navigate complex data protection challenges with practical insights.
The seating is limited so sign up to secure a spot today!
See profile and other contributions →
Emily has 12 years experience working in the data protection field for the public and private sectors both in in-house and consulting roles. She has deep subject matter expertise having worked across many sectors including health, pharma, retail and technology development. She is expert in bringing workable solutions to complex legal problems. Emily is also responsible for AI governance in her current role working for a retail technology company. Emily holds a Masters in International Law with a focus on international data privacy.
