Email marketing consent is complex. Depending on their location and whether they’re B2B or B2C, the way you must collect a users consent can vary drastically.
Below is a checklist you can use to determine whether you’re collecting consent in a compliant manner for both B2B and B2C users in three example countries: the United Kingdom, the United States and the Netherlands.
Openli's can you navigate the global legal landscape, collect compliant consent, sync your marketing tech stack and optimise for conversion.
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