Do you know if you’re collecting email marketing consent correctly?

Stine Mangor Tornmark
Written by
Stine Mangor Tornmark
October 14, 2019

Email marketing consent is complex. Depending on their location and whether they’re B2B or B2C, the way you must collect a users consent can vary drastically.

Below is a checklist you can use to determine whether you’re collecting consent in a compliant manner for both B2B and B2C users in three example countries: the United Kingdom, the United States and the Netherlands.

Country matrix GDPR

How do I start collecting the right consent?

Openli's can you navigate the global legal landscape, collect compliant consent, sync your marketing tech stack and optimise for conversion.