Laura advises international companies on legal strategy and leads global legal teams at the intersection of technology, media, and entertainment.
Her career has focused on supporting software, technology, media, and digital distribution teams. She enjoys problem-solving, simplifying complicated issues, and scaling legal operations to increase revenue for the business.
Building a brand around your legal team’s purpose and values ensures your “why” becomes embedded in all that you do. Infusing your team’s actions with your brand should change how your team interacts, is approached and received by the rest of the organization.
In examining a legal team’s brand, Part 1 explored “what”, Part 2 examined “how”, and Part 3 discussed your users. Now it's time for the most challenging question - “why”.
In examining a legal team’s brand, Part 1 explored “what” and Part 2 examined “how”. Now, we’re taking a detour to look at Legal Design thinking and user personas before tackling “why”.
In examining my legal team’s brand, I like to start with the “what” and “how”. Part 1 explored your team’s “what”. Now, it’s time for the “how”.
Discovering your “why” is key to building your legal team’s brand.