First of all, non-compliance with the General Data Protection Regulation, simply known as GDPR, can lead to astonishing fines. Marriott International has been fined £99 million and British Airways astonishing £183.39 milion for not complying with GDPR. And while these are extreme examples, they show how important privacy has become on the internet. But not only the International Commissioner's office cares, your customers do too. Collecting, storing and analysing data, whether it is merely for personalization or marketing purposes, is an agreement between you and your customers. You, yourself would not would not want to sign a document you have not read, correct? So why should your customers make uninformed decisions?