Website tracking refers to the monitoring of users’ actions on a website.
Website tracking is used to gather information about users’ behavior online on a specific website. It is a very common practice to track users, the majority of websites you visit will collect information about what you have clicked on, signed up for, sometimes even for how long you looked at a specific image.
The most common use for this collected data is marketing and advertising. Data collected about you will be used to define your behavior, thanks to which some websites will be able to or at least try to predict your actions. In other words, pictures, texts, or products will be shown to you based on the assumption you will interact with them.
There are many advantages to website tracking, with the main being personalization. If you are searching for the nearest coffee shop on a website you are only going to find it if you allow the website to track information about your location. And that is only one of many examples.
The real problem with website tracking is the lack of transparency. Laws and regulations have been introduced to ensure websites provide timely and truthful information about what data they collect and for what purpose. Additionally, laws have been introduced to make sure users have a choice to refuse or accept being tracked.
If you own a business, a website, or work as marketeer chances are you already familiar with website tracking. However, the laws and regulations change frequently and with GDPR and ePrivacy Directives, it might not be easy to keep your processes legally compliant at all times. Fortunately for you, we have an easy and fast solution to becoming compliant while running your marketing activities smoothly. Find a compliance solution that suits your business and pleases your customers on our website.
