Danica is a passionate privacy professional and PhD Candidate in Law. She gained her experience as privacy and data protection specialist working mainly with global e-commerce and SaaS B2B companies. She holds CIPP/E and CIPM certificates issued by the IAPP. She enjoys dynamics and complexity of the privacy and data protection field. She strongly believes there is a huge benefit for companies in finding a way to reach business goals while still respecting individuals’ rights and freedoms - it takes some balance and creativity, but it is possible.