Legal Monster is now Openli. Learn more

Openli logo


Opt-out is a term primarily associated with email marketing and refers to the withdrawal of previously given consent to receiving marketing emails.

Cookie widget

What does Opt-out mean?

Opt-out is an action that withdraws customer’s consent. It is used more widely in the U.S.A., because in the U.S.A. users and customers can receive emails without opting-in. In short, opting-out means withdrawing consent to receive marketing emails. The option of Opting-out should be available to all users at all times.

Opting-out in Denmark

Denmark, like many other EU countries, must ensure that customers can Opt-out - withdraw consent at any point in time. In addition, in Denmark customers have to Opt-in before a business starts sending them marketing emails. This is quite different from the U.S.A. laws.

How to ensure Opt-out options?

Giving customers consent to Opt-out might not sound difficult but when you consider that all Opt-ins and Opt-outs must be recorded, the process becomes more complex. Additionally, all your marketing channels and systems must be compliant with the customer choices.

If you are looking for a solution that makes Opting-out easy for both you and your customers, here it is!

Get a free cookie solution

Automatic cookie detection, local laws - local setup, developer-friendly, full audit-trail.

Start for free!

Collect up to 5000 free consents per month with Openli

Use Openli to collect and record consent for all cookies used on your site without bothering people when the law says it's okay.

Start for free!
App screenshot