A privacy banner is a widget on a website that informs users of their privacy choices.
A privacy banner allows users to give consent to or refuse website tracking. In essence, a privacy banner is a cookie banner. It is usually displayed as a pop-up serving to collect valid consent for marketing activities. The primary purpose of a privacy banner is to inform users and give them the option to choose their privacy choices.
Different countries have different laws regarding privacy and cookie banners. In the EU, the banners have to comply with GDPR to be legally compliant.
All websites should have a privacy banner. The majority of companies use marketing and analytics cookies in addition to necessary cookies, which means their website visitors should be able to choose which cookies they consent to. Websites are prohibited from collecting data about users that have not consented to be tracked. In the EU, to track users or send them marketing emails, users must opt-in, which means that users have to agree actively. In some countries, opting-in is not necessary; however, opting-out must always be possible.
There are many things to keep in mind when designing and installing a privacy banner, and it is easy to get lost in all the information provided online. Fortunately, we have made a detailed guide where you on how to make your website compliant. If you are looking for a faster solution, please look at our privacy and cookie solution.