The person who is the data subject, a term used in GDPR, is any person who can be identified through name, online identifier, identity factor or similarly as a natural person.
Who is a data subject, is in this case a better question. A data subject is defined as an identifiable natural person, in the GDPR. A person can be identified directly and indirectly. A person can be directly identified through, for example, name or email address and indirectly through an online identificator (e.g. a given number). The full wording of the data subject definition can be found in GDPR Art. 4.1.
Data subject definition is important because it ties very tightly with the term ‘personal data’ in GDPR. Hence, collected data is tied to specific data subjects. One of the goals of the GDPR is ensuring all personal information of a data subject is treated in accordance with the data subject's consent choice.
Ultimately it is the role of data controller to ensure the data subjects data is collected and processed correctly. However, enforcing transparency and honesty in a company is not an easy task and help from third parties can be often crucial for preventing mistakes and misunderstandings.
As a business owner or marketer data subjects include your employees and more importantly your customers. And as we, marketers, all know, the customers are the most important element of a successful business. Building trust and keeping your customers happy is a no easy task. Luckily for you, there are ways to make sure your consent solution is in alignment with GDPR and your customers are satisfied. Our consent solution is easily integrated and even easier to use.
If you want to find out more about how to become compliant and manage data subjects correctly look into our website.